The DVLA Auction 2025 campaign brief was to produce 8 sets of catalogue covers, which would include a featured registration plate from each auction. To begin with, this involved conceptualising various initial campaign concepts, being a selection between 5 visual catalogue cover designs.
This developed into "Your Perfect Match," the campaign name and concept that would delve into visualising the feeling of having a registration plate that matched the buyer.

This led into using these graphics within social media posts, adverts and digital ads through the client's various accounts. This also included self-management of their LinkedIn account, with constant monitoring and the overseeing of 22-25 posts a month, as well as running their ads centre.