Eyecare at Morrisons, an opticians based in Bradford requested new in-store designs for their Q1 Q2 promotion for 2026. Being the 3rd year working with them, I had become clear of what was required to produce and manage this brief. This began visually coming up with various design and layout options for the client. Then, when selecting a style, this time is then spent editing and tweaking stock imagery to add their eyewear that they sell in-store. This is a process I have become familiar with now and the client approves.

Creating a flyer to begin with, this is then reworked and redesigned to fit varying other layouts, such as pop-up banner displays, to large in-store poster displays that can be seen around the entire store. Finally for this campaign, being a focal point on their new offers for 2026, was to create social media designs. Regularly producing 2-3 designs a week, this was to now have the addition of content relating to these new offers and campaign. These were done breaking down the information on the flyer into 5 varying designs for each offer, to visually be more appealing on mobile and retain attention.