Specialist Car Marketing was a newly built marketing and videography business that provided the brief, to design a logo that would represent the brand's values, as well as visually note their expertise in videography.

Design began by giving the client 7 different design concepts for a logo, of which were original designs that took aspects from the motoring industry, videography and marketing. A selection was made, which led to the development of the logo you can see below. The essence of this design is to visually show "Targeted Marketing" with the use of a half-closed aperture lens within a target. This is enforced by adding crop marks and a video light to visually push videography and marketing.

Business cards were then designed, taking design inspiration from the logo itself by using its typographic layout, as well as font selection. Social media headers and logo designs then followed, as well as merchandise design as requested by the client.