Dunelm Optical became a client in the last quarter of 2025, with the intent on us to produce 12 social media posts for them a month. This is a role I took on, to design, manage and produce social media posts to represent and advertise their optical frames to a variety of audiences.
These social media designs take on a sleek, minimal and corporate look maintaining the logo at the top of the design. These posts range from creative ways to represent a given colour, to informative posts about a range of lenses and the benefits that come along with them. This is something ongoing and that the client approves of, as well as animating 1/3 of these posts for the client using the Adobe suite.
The final recent brief completed for them has been the cover design for a 2026 Price List. This uses model imagery from their 2025 campaign, combined with typography and a sleek, simple design to express the model’s frame.