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Outdoor Living Spaces

Design Outcomes:

- Branding & Logo Designs
- A5 Leaflet Design
- Business Card Designs
- Website
- Social Media

Key Skills Applied:

- Adobe Creative Suite
- Branding & Logo Design
- Typography & Illustration
- Project Management
- Website & Social Media Design
- Client Facing

Easimaintenance, a West-London based family run business provided a brief regards branding and a new logo and expressing an interest in changing the name of the business. This led to creating 6 initial design ideas for them to select from, each using a different name that had been developed. This proceeded to a design route being selected, as well as the name, Outdoor Living Spaces.

The design itself initially revolved around iconography, which would be refined out of the final logo design, but be used later on. The logo design that was approved uses a large grass motif, alongside the brand's name and details alongside in the Century Gothic font. This was intended to compliment the curves in the grass motif, with only the green from the icon highlighting a roundup of where their expertise lie. The client was very pleased with the design.

Business cards and an A5 flyer followed, being provided the content for both of these. A two column format was used in the A5 flyer to stick to the main aspect of the design, being the "Before" and "After" images. The design then takes note from this and carries on throughout the design, also developing a colour palette for their brand which would be used and approved by the client.
Social media posts followed, being both still and animated. These were kept simple and more visual, being more awareness posts to advertise the re-brand subtly with a refresh on their old social media designs. The website design then followed, being a very simple single page site with the intent to visit being to contact them via WhatsApp or mobile.

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